![]() Hasbro typically provides concepts and artistic direction, while Takara(Tomy) handles the engineering tasks of turning the designs into working physical objects. Most Transformers are designed as a joint venture between Hasbro in America, and TakaraTomy (previously Takara) in Japan. But even conservative estimates by collectors tend to run into the low thousands.ĭesign concepts for an unproduced Classics Deluxe class Cosmos. An exact count is difficult due to the varied nature of the toys (for example, does a Headmaster robot and its partner mini-figure count as one Transformer or two? What about minor retools, variants and giftsets?). Since the brand debuted in 1984, innumerable Transformer toys have been designed, manufactured and marketed. However, this article deals with the physical toys themselves, separate from their representation as fictional characters. ![]() Beast Wars, Armada, the retroactively-named Generation 1 etc.), a whole merchandising family with associated characters and fiction. ![]() Transformers toys are generally created and marketed as part of a particular " franchise" (i.e. Merchandise and other non-transforming "artifacts" also generally exist in support of the toy lines. Most Transformers fiction exists to showcase, spotlight, promote, and, in general, sell toys. In contrast to most science fiction franchises, toys are the core of the Transformers brand, its original reason for being.
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